What is the difference between Google Ads and Facebook Ads?

Many Education marketers see Google ads and Facebook Ads in an adversarial way. And one of the biggest differences between Google and Facebook ads is search intent.

Let’s find out the difference between Google Ads and Facebook Ads for education sector-

Low CPC in Facebook Ads- AdWords CPC (Cost-Per-Click) is generally higher than Facebook Ads but lower CPC doesn’t means everything, and it’s become very important to keep track of the Ads that Facebook is actually generating to determine whether it’s costlier or cheaper than AdWords.

If you will compare your AdWords conversion result with Facebook conversion result, where users looking for your offerings at Google and where in Facebook you even don’t know your target audience know even your exist on Facebook.

Search intent vs Awareness- The biggest difference in Google and Facebook Ads is search intent. Google searchers are specially looking on Google while Facebook users are shown ads upon their interests, age, demographic and etc. Google helps you in pulling marketing strategy and Facebook is about brand awareness.

For more information about Digital Marketing for education visit our site http://ridgemarketingservices.in