Things to keep in mind when you running Facebook ads for your institution

Facebook is the most highly used social medium and the best way to get the word out on your Facebook page, is Facebook ads. There are a lot of gimmicks in the advertising world, but to get attention from potential audience in one vast platform is Facebook which has more than 2.01 billion active user.

Every time a prospect customer or client goes to Facebook, he or she will see your ad with this you are targeting brand recognition, shares and leads. The new tweaks have enabled Facebook to show what a Facebook user’s friends recently liked giving brands a bit of coverage every time their pages gets a thumps-up.

Here are some points you have to remember when you running Facebook Ads-

Align Your Ad with the campaign landing page- The content of the Facebook post should be aligned with the content of the landing page for two reasons.

First, you get a Higher Ad relevance score, and as a result you’ll pay less per click. Over the last couple of years, Facebook ads have become more competitive and consequently more expensive.

Second, alignment among ads and landing pages increase your conversion rate. Once user clicks the ad, they except to get exactly what the post promised.

Experiment with different Ad placement- Instead of just choosing news feed right-column ads or going for all news feed ads, split test the different ad placements. If you have one campaign with news feed right-column ads, as well as desktop and mobile ads, run a placement report to find out how they perform.

Use Geographic targeting- To save money on bidding, set up ad sets according to geographic target areas. Ideally, each ad set should just target one geographic area because the cost per click can vary greatly.

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