Some important Traffic metrics every education institution needed to focus in Digital Marketing:-
- Oct 13, 2017
- 2 min read
These metrics are primarily measured and monitoring during the traffic generation stage and very important for SEO and PPC campaign.
Traffic Sources:- Knowing where your site traffic is coming from and what particular sets of keywords brought them to your institution website and through this you can easily get an insight on which keywords or keywords phrases you should more focus in your digital marketing campaigns.
Overall website traffic:- Significant changes is how traffic flows to your institution website can give you insights on how effective a particular digital marketing campaigns is effective or not. When you’re measuring your website traffic, don’t focus or rely on page views or the number of hits your website gets but also on how many unique visitors your websites get per week or per month.
Click-Through-Rate (CTR):- PPC are variable sources for targeted traffic and can be measured effectively by the figuring out clicks your PPC ads receive based on the total number of impression. Each time your ad is viewed an “impression” is made and Clicks-Through-Rate (CTR) measure how many people actually clicked your Ads. The higher the CTR, the better your Quality Scores will be, allowing you to lower your PPC costs.
Cost-Per-Click (CPC):- The Cost-Per-Click (CPC) defines how much you are going to pay to Search Engines every time any internet user clicks on your PPC Ad. This will depend on which keywords or keywords phrases you chosen, your Quality score as influenced by Click-Through-Rates (CTR), and the standard prices search engines initially set. You can set the CPC budget for keywords, keywords phrases.
Mobile Traffic: - Mobile internet is providing a strong digital marketing area as more people across the globe access the internet through their smartphones. Every college needs to give attention on mobile traffic. This metrics can also provide and insights on how educational institutions can effectively structure and plan their content- resulting in better engagement with both mobile
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and non-mobile users.content- resulting in better engagement with both mobile and non-mobile users.
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